In my opinion, having testimonials for your business is very important. If potential clients hear about positive experiences that current or former clients have had with your services, they will be more likely to use you when the need arises. I think that’s probably one of the biggest reasons why websites like Yelp have thrived over the last few years.
While written testimonials are great to have, I think it might be even better to ask clients for a video testimonial, if they are willing to go on camera. Potential clients are able to see that the person giving the testimonial is “real” and they may be able to try and relate to that person.
A good video testimonial will include important information such as:
- How long the person has been a client
- Types of services provided
- Why the client is satisfied with the service
- Other information abou the positive experience
Dog walking and pet care services should try and get these video testimonials. As they say, a picture says a thousand words, and I think a video may be much more effective than even a written testimonial.
Here’s a great video testimonial that I found for your reference: